Social media and marketing policy

Introduction 

This policy is a summary of the Marketing and Social Media Practice followed by The Fair Trade Practice that works in accordance with the rules of conduct on Marketing and Advertising set out by The Claims Management Regulator, specifically to Claims Management Businesses. 

The Fair Trade Practice uses Marketing and Social Media to communicate, promote and interact with customers and interested parties. 

Our Marketing Practice 

In accordance with the rules of conduct our business must not: 

Use the Claims Management Regulator’s logo in any Marketing material, including our website

  • State that we are ‘’approved by the Claims Management Regulator’’ or ‘’authorised by the Claims Management Regulator’’ or otherwise imply we are approved by, or connected to, a government agency or regulator
  • Offer immediate cash payment or gift to a potential client as an inducement for making a claim
  • Make exaggerated claims that we cannot justify
  • Cold call in person
  • Cold call by telephone where the person is TPS registered, unless they have ‘opted in’
  • Cold call by telephone where the person has stated they don’t want to receive calls
  • Send marketing by fax, email, or SMS text unless the recipient has ‘opted in’ 

The Fair Trade Practice fully complies with these rules of conduct. 

The rules of conduct state that our business may:

  • Cold call by telephone only where claims are not referred to solicitor and the calls meet the requirements of the Direct Marketing Code of Practice
  • Send marketing by fax, email or SMS text only where the requirements of the Direct Marketing Code of Practice are met
  • Use the phrase ‘’Regulated by the Claims Management Regulator in respect of regulated claims management activities’’
  • State ‘’I am a member of the Claims Standards Council’’ only if we are currently a member
  • Advertise our success rate; the experience of our staff; or, total settlements achieved, only where we are able to justify these claims 

The Fair Trade Practice fully complies with these rules and the requirements of the Direct Marketing Code of practice.   

In the course of business The Fair Trade Practice has a website namely www.thefairtradepractice.co.uk. The Claims Management regulator sets out further rules of conduct in relation to online marketing activities and presence.  These rules state that our business must include the following information on our website: 

  • Legal name (as it appears on our certificate)
  • Geographical address
  • Email address
  • Our business is regulated by the Claims Management Regulator in respect of regulated claims management activities and that registration is recorded on the Claims Regulation website
  • Details of our business’s complaints handling procedure  

It further states that we must include the following information on all websites and business letters, where the business is a limited company:

  • Registered office address
  • Registration number
  • Country of registration 

The website is regularly reviewed to ensure compliance and all amendments or changes go through an escalated authorisation process. The website and business letters comply with all requirements. 

The Fair Trade Practice has a dedicated Marketing Department responsible for Marketing, Social Media and Communications within the company and externally to the wider public. It has further responsibility to ensure all activity adheres to the rules of conduct and it deals promptly and efficiently with any changes in legislation as advised by our Company Solicitor. 

The Fair Trade Practice uses Social Media such as blog, Facebook, Linkedin and Twitter to engage with customers and interested parties.  We engage within these mediums ensuring at all times that we comply with the rules of conduct.  We monitor the use of social media and ensure that all posts (whether posted by The Fair Trade Practice or others) are neither misleading, enticing, defamatory nor derogatory. Any posts of such nature are immediately removed and if necessary escalated to our Company Solicitor for further action. 

When we are using Social Media to promote the company we are mindful to ensure that it is done in a professional and factual manner which is neither misleading or false. 

All business letters and communications undergo regular review to ensure that they comply with the latest legislation and rules of conduct in addition to relevancy. 

The Marketing Department works closely with all areas of the business to ensure a seamless and transparent service is provided. 

Our policy complies with the Advertising Standards Agency CAP code.